Cruelty Free Beauty

Eco Living

Vegan Recipes

Popular recipes

News

Vegetarian butcher takes over popular London shop

Vegetarian butcher takes over popular London shop

The #MeatlessMonday trend is going beyond the social media realm as one of London’s best-known butcher shops receives a meat-free makeover – and just in time for World Vegetarian Day!

On 30th September, Holland-based The Vegetarian Butcher will take over Hill & Szrok, located in East London, in what will be the UK’s first meat-free butcher shop. It’s all in a bid to offer customers a range of plant-based ‘meat’ alternatives.

Don’t be fooled by the dangling hooks and meat grinders, because everything on this day will be entirely vegetarian. But in place of the usual cuts, the shop will be stocked with veggie-friendly products like Big Bangers (Cumberland-style sausages), What the Cluck (chicken-style chunks), and Magic Mince (beef-style mince).

With experts predicting that by 2040, most ‘meat’ won’t even come from animals, it’s the start of a trend that could be here to stay.

And it’s just the start for The Vegetarian Butcher, which will embark on a nationwide tour, taking its van to the streets of London, Bristol, Birmingham and Manchester to encourage meat eaters to embrace flexitarianism.

With one-third of Brits reducing their meat intake, according to the 2018-2019 Waitrose Food & Drink Report, it’s perfect timing for The Vegetarian Butcher to reach meat-eaters in the UK. The brand built up a cult following in its home country after founder Jaap Korteweg, a ninth-generation farmer, decided to become vegetarian for animal welfare reasons, but still wanted to enjoy the satisfying taste and texture of meat.

“Many people think that they should eat less meat for a variety of reasons, but they feel like they simply can’t live without it,” Jaap said. “They love the taste, juiciness, and texture, and feel that it’s the highlight of their meal. That’s why we’re taking over an iconic London butcher – because our products are so unmistakably meaty, customers don’t have to miss out on anything if they take animal meat out of their diet.”

The Vegetarian Butcher will take over Hill & Szrok at 60 Broadway Market by London Fields from 9am to 6pm on Monday 30th September, with products available from £1. Want to try before you buy? The range is now available in Tesco, Waitrose, and Ocado.

More from Vegetarian blog

7 Things to Look Out For in the March Issue
7 Things to Look Out For in the March Issue

Spring is on the way and we're checking in on our health with a full body scan. Pick up a copy with the latest expert advice and nutritional insights for a functional mind, body and soul.

7 Ways with Leeks
7 Ways with Leeks

Looking for ways to use up the last of your homegrown winter leeks? Trying to buy seasonal UK produce in the supermarkets? Whatever your reason for choosing these tasty veggies, we've got you covered with seven different ways of enjoying them!

5 TOP PANCAKE DAY RECIPES
5 TOP PANCAKE DAY RECIPES

It's that time of year again! Get ready for your tastiest Pancake Day ever with this variety of delicious combos

The Best of Veganuary
The Best of Veganuary

As Veganuary comes to a close for 2018, the annual celebration of all things plant-based has once again shone a much-needed light on the rise of veganism in the UK. Sophie Rae shares her thoughts on the month gone by...

Vegan? Just Ask!
Vegan? Just Ask!

With Veganuary in full swing, treat yourself to one of Ask Italian's new vegan dishes