The #MeatlessMonday trend is going beyond the social media realm as one of London’s best-known butcher shops receives a meat-free makeover – and just in time for World Vegetarian Day!
Cruelty Free Beauty
- 4 signs you have low iron levels
- Zero Waste Beauty: Adopt a green routine with these sustainable products
- This eco-friendly beauty box is packed with refillable multi-taskers
- “I find myself using it even when I don’t need to!”
- Arctic-inspired natural skincare brand launches in the UK
- Green People launches beauty balm packaged in 100% biodegradable pot
- Lush launches same-day delivery service for its iconic handmade cosmetics
- “This cruelty-free tanning water gave me the confidence boost I needed”
- rho launches sustainable loungewear that gives back
- Rose & Caramel Raises Awareness For Women’s Self-Esteem & Mental Health With ‘I TAN FOR ME’ Campaign
- Couple launches entirely plant-based and refillable deodorant on Kickstarter
- View all
Eco Living
- Simple Hacks to Cut Your Food Waste with Gino D’Acampo
- Five Easy Ways to Reduce Food Waste
- Eat these foods to boost your mood
- Upgrade Your Cheese Toastie
- Have a healthy Christmas with these festive food swaps
- Omega-3 Health Benefits
- 5 minutes with Max La Manna
- A nutritionist’s guide to eating for healthy joints
- Easy ways to achieve your health goals
- Discover the benefits of raisins on a vegetarian diet
- Improve your gut health with California Raisins
- View all
Vegan Recipes
- Quorn Vegan Hot & Spicy Burger with Pink Slaw
- Tomato and Pumpkin Soup
- Pea and elderflower cocktail
- Matcha Coconut Ice Cream
- Vegan Lemon Bars
- Mango Salad with Thai Dressing
- Garden Gimlet
- Tofu & Green Beans Teriyaki
- Cornflakes Bombay
- Rainbow Pickle
- Soba noodles with kale and collards
- View all
Popular recipes
- Spinach and ricotta quiche vegetarian recipe
- Cheats mushroom and spinach lasagne vegetarian recipe
- Lentil bolognese vegetarian recipe
- Creamy mushroom stroganoff vegetarian recipe
- Malaysian Rendang curry vegetarian recipe
- Feta, Butternut Squash, Caramelised Onion and Cashew Nut Wellingtons
News
- TROPIC BECOMES THE FIRST BRAND IN EUROPE TO RECEIVE A PROTECT LAND + SEA CERTIFICATION
- New Veggie Snacks Help Raise Awareness Around Issues of Food Waste
- Green Cleaning Company Bio-D Signs Up To Plastic Pact
- Vegan Snack Box Delivery Service Launches in the UK
- THE INTERNATIONAL VEGAN FILM FESTIVAL GOES VIRTUAL
- New vegan ‘smoked salmon’ offers plant-based alternative to fish
- Iceland Launches New Vegan Range
- Veggie Pret launches vegan bakery counter
- New sustainable fashion brand launches vegan bags in the UK
- This new vegan pie is all about sharing
- Lipton launches sustainable cold brew range
- View all
On 30th September, Holland-based The Vegetarian Butcher will take over Hill & Szrok, located in East London, in what will be the UK’s first meat-free butcher shop. It’s all in a bid to offer customers a range of plant-based ‘meat’ alternatives.
Don’t be fooled by the dangling hooks and meat grinders, because everything on this day will be entirely vegetarian. But in place of the usual cuts, the shop will be stocked with veggie-friendly products like Big Bangers (Cumberland-style sausages), What the Cluck (chicken-style chunks), and Magic Mince (beef-style mince).
With experts predicting that by 2040, most ‘meat’ won’t even come from animals, it’s the start of a trend that could be here to stay.
And it’s just the start for The Vegetarian Butcher, which will embark on a nationwide tour, taking its van to the streets of London, Bristol, Birmingham and Manchester to encourage meat eaters to embrace flexitarianism.
With one-third of Brits reducing their meat intake, according to the 2018-2019 Waitrose Food & Drink Report, it’s perfect timing for The Vegetarian Butcher to reach meat-eaters in the UK. The brand built up a cult following in its home country after founder Jaap Korteweg, a ninth-generation farmer, decided to become vegetarian for animal welfare reasons, but still wanted to enjoy the satisfying taste and texture of meat.
“Many people think that they should eat less meat for a variety of reasons, but they feel like they simply can’t live without it,” Jaap said. “They love the taste, juiciness, and texture, and feel that it’s the highlight of their meal. That’s why we’re taking over an iconic London butcher – because our products are so unmistakably meaty, customers don’t have to miss out on anything if they take animal meat out of their diet.”
The Vegetarian Butcher will take over Hill & Szrok at 60 Broadway Market by London Fields from 9am to 6pm on Monday 30th September, with products available from £1. Want to try before you buy? The range is now available in Tesco, Waitrose, and Ocado.
More from Vegetarian blog
Lighter days, lighter* pizzas: the PizzaExpress’ Leggera range is here to brighten up your spring...
Make the most of your blender, with these three speedy and nutritious recipes...
Are you ready to become a plant-based chef? Read on...
It’s the delicious, nutritious and versatile ingredients that never fail to comfort us; from slippery spring spaghetti to autumn bowls of bubbling mac’n’cheese, we love pasta in all its guises! With more than 600 pasta shapes produced worldwide, there’s no end of possibilities to create in the kitchen. Here’s our top ingredients to have on stand-by for a speedy supper...